{"id":7934,"date":"2025-12-11T14:10:35","date_gmt":"2025-12-11T14:10:35","guid":{"rendered":"https:\/\/www.provoiceactor.co.uk\/?p=7934"},"modified":"2026-02-19T16:09:43","modified_gmt":"2026-02-19T16:09:43","slug":"commercial-voiceover-trends","status":"publish","type":"post","link":"https:\/\/www.provoiceactor.co.uk\/blog\/commercial-voiceover-trends\/","title":{"rendered":"Commercial Voiceover Trends 2026: Strategy &amp; Services for Brands"},"content":{"rendered":"\n<p>The world of&nbsp;<strong><a href=\"https:\/\/www.provoiceactor.co.uk\/voiceover-services\/commercials\/\">commercial voiceover<\/a><\/strong>&nbsp;is evolving faster than ever. While technology has expanded the market and opportunities for voice actors, it has also introduced new risks to production quality.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" width=\"1024\" height=\"768\" src=\"https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-trends-1024x768.png\" alt=\"commercial voiceover\" class=\"wp-image-7938\" title=\"\" srcset=\"https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-trends-1024x768.png 1024w, https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-trends-300x225.png 300w, https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-trends-768x576.png 768w, https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-trends-1536x1152.png 1536w, https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-trends.png 1544w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Professional Commercial Voiceover Services for 2026<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!--presto-player:video_id=61--><figure class=\"wp-block-video presto-block-video  presto-provider-audio\" style=\"--plyr-color-main: var(--presto-player-highlight-color, #040462); --presto-player-logo-width: 150px; --plyr-audio-controls-background: #040462;--plyr-audio-control-color: #ffffff;--plyr-range-thumb-background: #ffffff;--plyr-range-fill-background: #ffffff;--plyr-audio-progress-buffered-background: rgba(220,220,220,0.35); --presto-curtain-size: 25%\">\n\t<presto-player \n\t\tpreset='{&quot;id&quot;:1,&quot;name&quot;:&quot;Default&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;icon&quot;:&quot;format-audio&quot;,&quot;skin&quot;:&quot;default&quot;,&quot;rewind&quot;:true,&quot;play&quot;:true,&quot;play-large&quot;:true,&quot;fast-forward&quot;:true,&quot;progress&quot;:true,&quot;current-time&quot;:true,&quot;mute&quot;:true,&quot;volume&quot;:true,&quot;speed&quot;:true,&quot;pip&quot;:false,&quot;reset_on_end&quot;:true,&quot;save_player_position&quot;:true,&quot;sticky_scroll&quot;:false,&quot;sticky_scroll_position&quot;:&quot;bottom right&quot;,&quot;on_video_end&quot;:&quot;select&quot;,&quot;play_video_viewport&quot;:false,&quot;hide_logo&quot;:&quot;0&quot;,&quot;border_radius&quot;:0,&quot;background_color&quot;:&quot;&quot;,&quot;control_color&quot;:&quot;&quot;,&quot;is_locked&quot;:true,&quot;cta&quot;:[&quot;&quot;],&quot;email_collection&quot;:[&quot;&quot;],&quot;action_bar&quot;:[&quot;&quot;],&quot;created_by&quot;:2,&quot;created_at&quot;:&quot;2023-11-21 11:10:58&quot;,&quot;updated_at&quot;:&quot;2023-11-21 11:10:58&quot;,&quot;deleted_at&quot;:&quot;&quot;,&quot;show_time_elapsed&quot;:false,&quot;type&quot;:&quot;audio&quot;}'\n\t\tbranding='{&quot;logo&quot;:&quot;&quot;,&quot;color&quot;:&quot;#040462&quot;,&quot;logo_width&quot;:150,&quot;player_css&quot;:&quot;&quot;}'\n\t\tchapters='[]'\n\t\toverlays='[]'\n\t\ttracks='[]'\n\t\tblock-attributes='{&quot;playsInline&quot;:true,&quot;src&quot;:&quot;https:\\\/\\\/www.provoiceactor.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Guy-Michaels-Commercial-Voiceover-Demo-2024.mp3&quot;,&quot;title&quot;:&quot;British Voice Actor Guy Michaels - Commercial Voiceover Demo&quot;,&quot;preset&quot;:1,&quot;id&quot;:61,&quot;attachment_id&quot;:5599}'\n\t\tanalytics=''\n\t\tautomations\t\tprovider='audio'\n\t\t\t\tid=\"presto-player-1\"\n\t\tsrc=\"https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2024\/07\/Guy-Michaels-Commercial-Voiceover-Demo-2024.mp3\"\n\t\tmedia-title=\"British Voice Actor Guy Michaels - Commercial Voiceover Demo\"\n\t\tcss=\"\"\n\t\tclass=\"presto-video-id-61 presto-preset-id-1 skin-default\"\n\t\tskin=\"default\" \n\t\ticon-url=\"https:\/\/www.provoiceactor.co.uk\/wp-content\/plugins\/presto-player\/img\/sprite.svg\" \n\t\tpreload=\"\" \n\t\tposter=\"\"\n\t\tyoutube=\"{&quot;noCookie&quot;:true,&quot;channelId&quot;:&quot;&quot;,&quot;show_count&quot;:false}\"\n\t\tprovider-video-id=\"\"\n\t\tvideo-id=\"61\"\n\t\t\t\tplaysinline \n\t\t\t\t>\n\t\t\n\n\t<\/presto-player>\n<\/figure>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Ready to book your <a href=\"https:\/\/www.provoiceactor.co.uk\/contact\/\"><strong>British Commercial Voiceover<\/strong><\/a>?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For brands looking to secure ROI and make a meaningful connection with their audience, the right&nbsp;<strong>commercial voiceover<\/strong>&nbsp;is not an afterthought\u2014it&#8217;s a non-negotiable strategic asset.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways for Commercial Voiceover in 2026<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\"><strong>Authenticity is ROI:<\/strong>&nbsp;Human emotion outperforms AI for brand trust and conversion.<\/li>\n\n\n\n<li style=\"font-size:16px\"><strong>Tone Shift:<\/strong>&nbsp;&#8220;Neutral &amp; Conversational&#8221; is replacing traditional &#8220;Posh RP.&#8221;<\/li>\n\n\n\n<li style=\"font-size:16px\"><strong>Future-Proof Audio:<\/strong>&nbsp;Professional studios are required for emerging formats like Spatial and 3D Audio.<\/li>\n\n\n\n<li style=\"font-size:16px\"><strong>Strategy:<\/strong>&nbsp;Your voice talent should be a collaborator, not just a supplier.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s my take, as a&nbsp;commercial voiceover expert&nbsp;with decades in the industry, on the key trends you need to master.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-commercial-voiceover-and-the-power-of-authentici\">1. Commercial Voiceover and the Power of Authenticity<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In an age where AI-generated content is becoming ubiquitous, <strong>authenticity and trust are the new currency for brands.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Human Touch vs. AI:<\/strong>&nbsp;While AI voices offer efficiency for bulk, low-stakes content, they still lack the warmth, emotional resonance, and individuality of a real human voice. For high-stakes&nbsp;commercial voiceover&nbsp;campaigns where emotional nuance drives sales, many voice buyers are finding that AI cannot replicate the subtle intent required to move an audience.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"768\" src=\"https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-NOT-AI-1024x768.png\" alt=\"British Male Voice Over Artist Guy Michaels\" class=\"wp-image-7941\" title=\"\" srcset=\"https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-NOT-AI-1024x768.png 1024w, https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-NOT-AI-300x225.png 300w, https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-NOT-AI-768x576.png 768w, https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-NOT-AI-1536x1152.png 1536w, https:\/\/www.provoiceactor.co.uk\/wp-content\/uploads\/2025\/12\/commercial-voiceover-NOT-AI.png 1544w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Human vs. AI Voiceover: The 2026 Quality Rebellion<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Toward the end of 2025, I discovered a striking shift: approximately <strong>40% of my explainer video voiceover projects<\/strong> were actually &#8216;re-voices.&#8217; These were projects initially &#8216;completed&#8217; using AI that failed to meet the brand&#8217;s standards. In every case, the end client rejected the synthetic version, forcing the producer to pivot back to a professional human voice. This isn\u2019t just a trend; it\u2019s a quality rebellion.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Defining Your Sonic Identity:<\/strong>&nbsp;The human voice is crucial for establishing brand identity. Consistent, long-term partnerships with a single&nbsp;<strong><a href=\"https:\/\/www.provoiceactor.co.uk\/\">professional voice actor<\/a><\/strong>&nbsp;across all formats\u2014from TV ads to corporate videos\u2014build a cohesive sonic brand.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The Actor\u2019s Role:<\/strong>&nbsp;Even a simple commercial demands acting skill to effectively deliver the message. You&#8217;re not just booking a voice; you&#8217;re hiring an expert to play a role (e.g., satisfied customer, educator) and convey a clear intention that AI simply cannot fake.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-relatability-in-commercial-voiceover-the-shift-t\">2. Relatability in Commercial Voiceover: The Shift to Hyper-Personalisation<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Audiences have had enough of overly slick, hyper-produced advertising and now seek genuine, human stories.<\/p>\n\n\n\n<p><strong>Neutral &amp; Conversational Tone:<\/strong>&nbsp;The traditional &#8216;posh&#8217; Received Pronunciation (RP) voice, historically associated with British luxury, is less in demand. Instead, a&nbsp;<strong>neutral British commercial voiceover<\/strong>\u2014less refined, more relaxed\u2014is what I\u2019m most often called upon to record. It implies authority without feeling &#8216;foreign&#8217; or &#8216;stiff&#8217; to global audiences.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Going &#8216;Local&#8217; for Authenticity:<\/strong>&nbsp;Brands are increasingly seeking diverse, authentic voices and accents. For a&nbsp;<strong>British<\/strong><strong> commercial voiceover<\/strong>, you must be specific: are you looking for a Scouse, a Geordie, or a refined <a href=\"https:\/\/www.provoiceactor.co.uk\/blog\/neutral-english-voiceover\/\"  data-wpil-monitor-id=\"301\">neutral voice<\/a><\/strong>? A &#8216;fake&#8217; or unconvincing accent can ruin a project by immediately breaking the listener&#8217;s immersion.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Optimising for Conversational Search:<\/strong>&nbsp;With the rise of voice search, content must be optimised for natural language. This means&nbsp;<strong>commercial voiceover scripts<\/strong>&nbsp;must be written to sound like a friend or peer speaking, avoiding jargon and overly formal language.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-commercial-voiceover-in-the-digital-media-revolu\">3. Commercial Voiceover in the Digital Media Revolution<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>From <a href=\"https:\/\/www.provoiceactor.co.uk\/voiceover-services\/explainers\/\" data-wpil-monitor-id=\"285\">explainer videos<\/a> to long-form YouTube documentaries, digital media continues to drive enormous demand for high-quality audio.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Explainer and Corporate Video:<\/strong>&nbsp;Corporate and explainer videos remain the &#8220;bread and butter&#8221; for most voice actors. These formats are where&nbsp;<strong>commercial voiceover<\/strong>&nbsp;brings content to life, leading to improved engagement and retention.  By &#8216;commercial voiceover&#8217;, what I mean is that a voice is used with commercial intent, to promote or sell a product or service.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Spatial Audio &amp; 3D Sound:<\/strong>&nbsp;As brands move into VR, AR, and immersive advertising, the technical standard for audio has skyrocketed. Unlike AI-generated mono files which often sound flat, a professional voice actor can deliver the high-fidelity source audio required for&nbsp;<strong>Spatial Audio<\/strong>&nbsp;mixing, ensuring the voice sits perfectly in a 3D soundscape.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Long-Form Content:<\/strong>&nbsp;Longer, immersive storytelling, like YouTube documentaries, is gaining traction. As a <a href=\"https:\/\/www.provoiceactor.co.uk\/voiceover-services\/youtube-narration\/\" data-wpil-monitor-id=\"291\">narrator for YouTube<\/a> channels with huge audiences, I&#8217;ve seen how a compelling voice helps videos reach millions of views\u2014a metric that rivals traditional TV.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-the-professional-mandate-flawless-quality--proce\">4. The Professional Mandate: Flawless Quality &amp; Process<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Regardless of the trend, the quality of the recording can make or break a production. Booking a&nbsp;<strong>commercial voiceover expert<\/strong>&nbsp;guarantees a professional process that saves you time and prevents embarrassment.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Flawless Audio is King:<\/strong>&nbsp;Because of the rise of home studios, there is a wildly varying level of quality across the industry. A professional will deliver a flawless, true broadcast-quality recording\u2014free of pops, clicks, or room noise\u2014making it ready for your editor to seamlessly integrate.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The Custom Audition:<\/strong>&nbsp;Never skip this step. A custom audition allows you to check three critical things:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:16px\">The&nbsp;<strong>commercial voice talent<\/strong>&nbsp;understands the brand, tone, and intention.<\/li>\n\n\n\n<li style=\"font-size:16px\">The voice is the right fit for your words.<\/li>\n\n\n\n<li style=\"font-size:16px\">The artist\u2019s recording facility can deliver flawless, end-product quality.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I make it policy that I will always deliver a <a href=\"https:\/\/www.provoiceactor.co.uk\/contact\/\">custom audition or test read<\/a> prior to either party committing to the engagement of my services.  This goes for any type of project including commercial voiceover.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Collaborative Preparation:<\/strong>&nbsp;Treat the voice actor as a team member, not a &#8216;faceless voice&#8217;. To get the best performance, provide the script well in advance and clearly define the voice&#8217;s role.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ultimately, the goal in 2026 is a <a href=\"https:\/\/www.hudsonprinting.com\/article\/futurecast-gartner-marketing-predictions-2025-2028\" target=\"_blank\" rel=\"noreferrer noopener\">meaningful connection<\/a>. The most effective path to achieving that is by choosing a&nbsp;commercial voiceover expert&nbsp;who can deliver the authentic, emotionally resonant, and technically flawless audio your brand deserves.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whether voicing a high-energy ad or working as a <strong><a href=\"https:\/\/www.provoiceactor.co.uk\/blog\/voicing-a-nature-documentary\/\">nature documentary narrator<\/a><\/strong>, the trend for 2026 is moving toward absolute authenticity<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The AI elephant in the room<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The world of&nbsp;commercial voiceover&nbsp;is evolving faster than ever. While technology has expanded the market and opportunities for voice actors, it has also introduced new risks to production quality. Professional Commercial Voiceover Services for 2026 Ready to book your British Commercial Voiceover? For brands looking to secure ROI and make a meaningful connection with their audience, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-7934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voiceover-industry"],"_links":{"self":[{"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/posts\/7934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/comments?post=7934"}],"version-history":[{"count":16,"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/posts\/7934\/revisions"}],"predecessor-version":[{"id":8304,"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/posts\/7934\/revisions\/8304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/media\/7938"}],"wp:attachment":[{"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/media?parent=7934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/categories?post=7934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.provoiceactor.co.uk\/wp-json\/wp\/v2\/tags?post=7934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}